50 Cent finds help in his SMS Audio business venture with Timbaland.
Timbaland seems to be stepping back into the Hip-Hop realm with a strong business move with SMS Audio. The legendary Hip-Hop producer will join 50′s headphone company as an investing partner along with a member of the company’s board of directors. Timbo will also have some type of involvement in the company’s future design and audio engineering process.
50 Cent shed some light in the press release issued to BusinessWire. “I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products… As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer. I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”
The power move on Timbaland’s part could very well push SMS Audio’s stock upwards in 2013. “50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” explained Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”
The headphone market is becoming crowded with many artists attempting to capitalize on the success of Dr. Dre and Jimmy Iovine’s Beats By Dre. Other artists who have dropped their own signature line are, Ludacris, RZA and Jay-Z.
- Sean Lynch (@Kiddfuture)