From Harlem to NYU, Procter & Gamble (P&G) and a stable of celebrity ambassadors Jordana Brewster, Hakeem Nicks, Nick Mangold, Val Chmerkovskiy, Laz Alonso and Sanaa Lathan canvassed the Big Apple to showcase the power of its Everyday Effect program through the largest consumer event in its 175-year history.
NY Jet Nick Mangold and actor Laz Alonso hung out at the P&G Man Cave Hosted by Gillette; International superstar Thalia cradled infants at the Puerto Rican Family Institute in NYC, where she and P&G provided Pampers new mom kits.
Actor Sanaa Lathan (“The Best Man Holiday,” “The Cleveland Show”) and Lifestyle & Style Expert Tai Beauchamp hosted the P&G My Black is Beautiful girl chat with teenage girls from New York Needs You, Black Girls Rock, and Girls for Gender Equity
Featuring some of P&G’s most-loved consumer brands and more than 40,000 free products, city-wide pop-up experiences, delivered by a team of famous faces, surprised and delighted city-dwellers throughout the day, including: free beauty touch-ups and male grooming stations, mouthwash samples outside of coffee shops, air freshening car clips for taxis, and surprise, special deliveries for new moms.
