Rihanna loves her a good time, so its only fitting that she joins forces with Budweiser in its new global campaign.
The Bajan bombshell will join her boss Jay-Z in an ad campaign titled, “Made for Music” where both artists will collaborate on “TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna’s and Jay-Z concerts” that will span across 85 countries.”
The ad campaign will also include “Dreams Are Made,” an international TV campaign that will broadcast “the creative spirit of a global generation, showcasing the many ways people create.” Snippets of behind the scenes will be featured on YouTube.
This isn’t Jay-Z’s first time working with Budweiser, who is the sponsor for both Made in America festival as well as the Legends of the Summer tour alongside Justin Timberlake. Rihanna has worked with them before as they are one of the sponsors of her “Diamonds” tour.
– Chika Dunu
http://www.youtube.com/watch?v=wt9jTZwWA2c
Check below and witness how “Dreams Are Made,” with Jay-Z in the behind the scenes footage.
