On August 1st, Dr. Martens celebrated the launch of the AW13 campaign #STANDFORSOMETHING
In the loft above the Union Square Store, over 500 New York artists, musicians, stylists and Dr. Martens enthusiasts gathered for the celebration. With the help of Becka Diamond, Milo X and Chairlift, the energy was on high. While street artist Nephilim Giant customized boots with Krink paint in one corner, guests sipped Monkey Shoulder and posed with signs of what they stood for in Bosco GIF booths.
For those unfamilar, “the #STANDFORSOMETHING campaign acknowledges the individuals who bring along Dr. Martens on every journey of their life and should be recognized. The campaign enters into the lives of 13 people who wear the boots and shoes with pride and passion. To each individual, their Dr. Martens are an empowering mark of something worth standing for. The campaign features a real mix of characters spanning varied ages (21 to 70), backgrounds, occupations and personalities.
#STANDFORSOMETHING embodies a cast as diverse as the millions of people who wear Dr. Martens everyday.
Check out these photos from the event:
