jay-z-and-roc-nation-sports-good-business-0-300x300Jay Z x Barneys New York collaboration for the winter season


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Jay Z and Barneys have come together to collaborate on a new, limited edition line.’A New York Holiday’ Campaign seems to include the whose who of fashion, including lines such as Balmain, Lanvin, Balenciaga, Rick Owens, Proenza Schouler and Moncler. Jay Z also plans for 25% of the proceeds of this line to benefit the Shawn Carter Scholarship Foundation.

The mission statement of the Shawn Carter Scholarship is to help individuals facing socio-economic hardships further their education at institutions of higher learning. Launched in 2002, Jay Z’s foundation have given over to date 1.3 million dollars to individuals in need of scholarships.

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Barneys will release the collection online and in store windows on November 20.

-Lawrence Hudson (@its_mikelawry)

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