Jay Z is all about breaking the boundaries and making new rules recently. A sentiment perfectly captured in the run up to his latest album Magna Carta…Holy Grail and the Samsung partnership that led it to platinum status before its release. Independent Los Angeles rapper Nipsey Hussle has been carving his lane for a number of years, but took to the next level when he announced that he was selling his Crenshaw mixtape for $100. Well Jay Z, the biggest hip-hop businessman around, has taking a liking to Hussle’s grind.
Not only did Roc Nation’s leading man reach out to Nipsey, but he also brought a hundred copies–shelling out a whooping $10,000 cosign. In an interview with MTV, the LA spitter talks about the situation, and what it means to him. You can check out the video above.