The show must go on! Despite the latest press Barney’s and Jay Z have received, debuting at Barneys New York on November 20—Jay Z will launch his first men’s fragrance Gold. A little more than a week later, Black Friday, the Gold fragrance will also be sold at Macy’s, Sephora, Nordstrom, Dillard’s, Belk, Bon-Ton and Ulta.
True Jay Z style, the ad campaign will be nothing but extraordinary. Focusing on outdoor and digital advertising, you won’t be able to miss Jay Z’s face promoting his new fragrance. Our friends over at Macy’s in Herald Square, has an uber special consumer interactive window display, your reflection will morph into a gold avatar version of yourself. Everyone know’s everything Jay Z say is as good as gold, inside Macy’s a 15-second video of Jay Z will play, which he transforms a gold chain stamped with his words to live by set beside a fragrance bottle. You can even snag a a free sample over Thanksgiving Weekend by the Broadway Tickets book in Times Square.
Ranging from $39 to $70 for a bottle, Gold is not only affordable but the new smell of the modern man.
Will this make your holiday gift list this season?
-Dana Storm (@DanaStorm)
