Just in time for Valentine’s Day
Singer Beyoncé recently announced that she releasing another fragrance called Rise that would be released in stores in February 2014 just in time for Valentine’s Day. This diva gave critics a lot to talk about this year with her surprise self-titled album Beyoncé , the album selling one million copies on iTunes, and her Mrs. Carter World Tour.
The perfume is inspired by her recent quest for female empowerment in all that she does.
Here is what Marsha Brooks, vice president of global marketing for fragrances in Coty Inc said about the latest perfume:
“The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful. [Knowles] has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.”
Are you looking forward to smelling like success the way Beyoncé likes it.
Matia (@ms_hip_hop)
