With Jay Z’s cigar venture announced a couple of weeks ago, it was only a matter of time before we heard P. Diddy raise the stakes. Rumor has it that Combs willing be increasing his empire by developing his own line of tequila with Deleon. With his first liquor venture with Ciroc proving to be beyond protifable, it comes as no surprise that Diddy would partner up on a high-end tequila.
Diddy plans to celebrate the brand new deal by with a luxury New Year’s party at his Star Island mansion in Miami, which will be sponsored by his new tequila that cost from $140 to $825 a bottle.
Page Six reports that Q-Tip and DJ Ramadus will be on the ones and twos and that Pharrell Williams is expected to make an appearance. No one parties like Diddy.