By now you all should be very familiar with this image. It’s from Drake‘s sprite commercial that debuted back in 2010 around the time of his solo debut album, Thank Me Later.
You should also know that despite the video being pretty recent, the concept is nothing new. Since Hip-Hop began gaining a widespread audience with the success of first-generation pioneers like Kurtis Blow and Run DMC, soft drink companies didn’t take long to catch on. In fact, Kurtis Blow was the first to have a soda commercial in 1986 for Sprite. The relationship with the culture soon began to present opportunities for artists that once seemed far-fetched. One brand even (seemingly) squashed the infamous west coast/east coast beef. Check out the evolution of Sprite’s popular slogans from “Now More Than Ever” to “Obey Your Thirst” in addition to more here today-gone tomorrow campaigns from Coke and Pepsi.
-Jamaal Fisher (@jamaalfisher)
4 Comments
We’re several volunteers as well as starting up a different program in our local community. Your site provided us with useful information to be able to paintings for. You’ve got carried out some sort of challenging employment along with our own total area is usually grateful for you.
Magnificent items from you, man. I have bear in mind your stuff previous to and you are simply too great. I actually like what you’ve got right here, certainly like what you are stating and the way in which in which you assert it. You’re making it entertaining and you continue to take care of to keep it smart. I can not wait to learn much more from you. This is actually a wonderful site.
Attractive element of content. I just stumbled upon your site and in accession capital to assert that I acquire in fact enjoyed account your weblog posts. Any way I will be subscribing for your feeds or even I fulfillment you get admission to persistently quickly.…I will be happy if you visit my blog and say something http://twitter-guide-1.blogspot.com/
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that, this is wonderful blog. A great read. I’ll certainly be back.…I will be happy if you visit my blog and say something http://twitter-guide-1.blogspot.com/