Did you even see the test? You got Ds, mutha….. Well, with New York University Clive Davis Institute of Recorded Music offering a class that explores the history of hip-hop mogul Sean”Puff Daddy” Combs, maybe more students can earn that coveted A, which is believed to make or break the future of college students.
The class, “Topics: Sean Combs & Urban Culture,” is a two credit class that will explore the social changes during the 1990s and how Puff was able to adapt to those changes to become a multimillionaire. Students will get to listen to, read and analyze business strategies of Diddy.
The Course description reads:
Though sometimes not treated with seriousness he deserves, Combs has had a profound effect on global culture of the last twenty years. Through the success of his Bad Boy Records label, which distributed genre-defining artists like the Notorious B.I.G., Combs helped forever alter and change the sound and visuals of hip hop and R&B. Combs drew on Russell early business success to redefine the image of the hip-hop entrepreneur as aggressive, brash and full of self-assured swagger. He also helped redefine the concept of celebrity branded entertainment and he mainstreamed innovative marketing techniques (like street teams) in the music industry.
The class will be taught by Jayson Jackson, former Bad Boy Vice President and Marking Promotions. Jackson also served as Director of Marketing for Urban Music for Elecktra. Diddy Don’t stop, but he told you that.
Darryl Robertson (@darry_robertson)
