On April 28, Pharrell Williams attended the launch for his “i am OTHER” collection for Japanese retailer Uniqlo. The intimate event was held at the Uniqlo store on Fifth Avenue. The UT collection was proudly on display on the second floor of the store.
When we asked Williams the highlight of collaborating with Uniqlo he said, “There’s so many, there’s a quality with the material that they use, they have a great reputation, they are ubiquitous in a really tasteful way, they teamed up with somebody I admire on a high level, which is Mr. NIGO San.”
NIGO is Uniqlo’s first creative director for the UT brand. Williams posed for photos with NIGO on the red carpet and he posed for pictures in front of his collection. He also autographed a few of his t-shirts.
The men’s and women’s shirts feature messages like: “Unlike Any Other,” “The Same Is Lame,” “That Which Makes You Different Is What Makes You Special.” Pharrell also designed baseball caps to complement the looks.
André Leon Talley attended the event to support his friend. He said he admires Pharrell because of “his ability to transcend all age generational gaps, all cultures and gives to the global universe something magical and inspirational not only in music, but fashion and art as well.”