The Wataah! Foundation and FitKids kicked off Memorial Day weekend with the 4th annual, “Move Your Body”, a nationwide kids excercise event in support of first lady Michelle Obama’s Let’s Move! Initiative May 21st with a major Washington, D.C. school event hosted by standout Nickelodeon star Drake Bell. Featuring performances by Disney sensations McClain, pop star Soulja Boy, we are toonz creators of the dance craze “The Nae Nae”, and special tribute to our armed forces.
This year, The Wataah! Foundation has encouraged many more schools to take part in the campaign and spread the message of healthy hydration and physical activity to even more students.
To resonate with kids and teens, Wataah recently profiled in Forbes Magazine as one of the fastest growing functional water brands in the U.S. and Billboard for their fun and contemporary marketing approaches in their initiatives and their exclusive celebrity affiliations. Some of it’s major partnerships have included young celebrities such as Diggy Simmons, Willow Smith, Nick Cannon, Ryan Beatty, Cody Simpson, along with NFL/NBA athletes who have come together to take a stand for kid’s health.
Soulja Boy interacting with fans at Wataah’s “Move Your Body” 2014
In 2013, a motivational public service announcement released by The Wataah! Foundation reached over 950,000 viewers and counting featuring some of today’s biggest celebrities such as Eve, Mindless Behavior, Luke James, and Carly Rae Jepsen just to name a few. The PSA highlighted the celebrities dancing and moving to Beyonce’s flash workout theme song, Move Your Body”, sharing encouraging messages, such as, “You’ve Got It”, and “Keep It Going” to inspire young viewers to keep on dancing!
Rose Cameron CEO of Wataah and McClain sister’s attends Wataah “Move Your Body” 2014
Students’ flash workout at Wataah’s 2014, “Move your Body”
Walt Whitman middle school students at Wataah’s “Move Your Body” 2014