the game before the gameWith the World Cup right around the corner, the excitement for the ensuing games is at an all time high. In only a few short weeks, the entire world will be focused on Rio De Janeiro, where the Fifa World Cup will be held. To help promote their brand and push soccer forward, Apple’s recently acquired Beats By Dre brand made a flamboyant commercial, entitled #GameBeforeTheGame, that features celebrities from every walk of life.


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While the new SOLO2 Headphones are the real stars of the advertisement, viewers get a glimpse at how monumental this moment is for people here and abroad. Lil Wayne, Lebron James, Nicki Minaj, and Serena Williams all make  cameos, as well as some really personal shots of famous soccer players. The amount of passion and pressure are sure to make this years games one for the record books.

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Jimi (@Nativejimi)