In the spirit of FIFA 2014 world cup campaign, Pepsi decided to heat things up by showcasing their collaborative collection with some of the biggest names in streetwear fashion. The Pepsi “Live For Now” capsule collection features clothing, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers that include Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
As part of the “Art Of Football” program Pepsi brings together some of the biggest names in the art world for the design inspiration: UK’s Hattie Stewart, Argentinian urban artist Jaz, Brazilian illustrator and street artist Ricardo AKN, Spanish-based visual artist Zosen, Merijn Hos, from the Netherlands and Argentinian street artist Ever. The Pepsi “Live for Now” Capsule Collection features a range of products which includes fashion apparel and accessories, electronics and skateboards. The line-up consists of men’s t-shirts, zip jackets and swim trunks from Original Penguin, high-quality headphones from Bang & Olufsen’s B&O PLAY line, baseball caps from Gents, luxury t-shirt jerseys and sweatshirts from Goodlife, handmade leather chukka sneakers and slippers from Del Toro and artful skateboards from SHUT. All of these offerings display one of the aritsts inspired designs. Check out some of our favourite pieces from the collection in our gallery. It dropped today at Bloomingdale’s New York City flagship and 15 stores across the U.S, In Paris at Colette and at Liberty in London. For more information check www.Pepsi.com
