This Labor Day Weekend, August 30th and August 31st, Kanye West, Iggy Azalea, Imagine Dragons, Kings of Leon and Rita Ora took center stage.
American Eagle Outfitters was the official fashion partner for the Budweiser Made In America music festival in Los Angeles and Philadelphia. Famed style bloggers The Native Fox, Trop Rouge, Something Navy, Neon Blush, Scout Sixteen and NYCPretty joined the festival fun, taking in their favorite music performances while sporting the latest Festival Shortie and Sky High denim styles, paired with other signature looks from American Eagle’s fall collection Festival creator Jay-Z and wife Beyonce, Kim Kardashian, Khloe Kardashian, Kylie Jenner, Jaden Smith, actors Kellan Lutz, Chloe Grace Moretz, Minka Kelly, Michael B. Jordan, Scott Porter, Josh Henderson, musicians Travie McCoy, Ryan Cabrera and athlete Mark Sanchez also attended the Budweiser Made in America music festival and celebrated the best in American music featuring today’s most diverse live performers including Pharrell Williams, The National, Kendrick Lamar, Chromeo, Steve Aoki and countless others.
Saturday also marked a special event for Budweiser’s 2014 MADE for Music campaign with ‘MADE Underground’ with Jamie N Commons and X Ambassadors. Jamie N Commons and X Ambassadors’ searched around the world to create the ultimate band of street performers from NYC, London, Rio De Janeiro and Philadelphia. The hand-picked “busker” ensemble came together to re-record the artists’ hit single “Jungle” with producer Alex Da Kid and then perform it at this year’s Budweiser Made in America Festival on Labor Day Weekend. The campaign and content series “Made Underground” highlight the brand’s long-standing support of great music and great artists of all types around the world.
