You shouldn’t expect anything less than dope when it comes to Mr. Sean “Diddy” Combs; this Bad Boy is very good at shutting it down, as he did at his DeLeon Tequila – #TheNextLevel Launch Event at Cedar Lake.
After Diddy’s collaboration with leading premium liquor distributor Diageo in 2007 as Brand Ambassador of Ciroc vodka, which only brought him closer to that billion-dollar mark, the mogul continues his strives to no end at reaching that next level. Now taking over the beverage industry, Diddy’s newest venture with this tequila brand makes for the first Combs Wine & Spirits 50/50 acquisition deal with Diageo – we all need to memorize the pages out of his hustle book.
DeLeon got the party started while Diddy finished it. It was like a real-life scene from his “Luck Be A Lady” Ciroc ad campaign commercial, DeLeon Tequila style. Guests enjoyed cups and the shots of the nice and smooth drink then they asked for seconds and thirds.
If the carpet was red, you know it was raining celebs and other industry movers all throughout the venue. Naomi Campbell, Swizz Beatz, Q-Tip, Spike Lee, Busta Rhymes, “Boardwalk Empire’s” Michael K. Williams and “Pretty Little Liars” star Shay Mitchell were only some of the fantastic party-goers whom were all pretty much sipping on DeLeon and getting on bad on the dance floor like it was nobody’s business. DJ M.O.S. had the place crazy in a good way, all our favorite Bay Boy tunes, some of the best 90s tracks to date on steady rotation, kept everyone on their feet dancing under the drone that circled the room recording all of it. It was a night to be remembered.
-Sade Graham
