K. Dot is newest rapper to join Reebok roster
Yesterday Reebok announced via Twitter that their newest addition to the roster is Compton emcee Kendrick Lamar. Kendrick is currently prepping his sophomore album for what appears to be a 2015 release, and was just recently nominated for two Grammy Awards for his latest single, “i,” and this announcement is another notch in what’s shaping up to be a pretty impressive 4th quarter for the TDE rapper.
A new voice. A new collaboration. Let’s go, @kendricklamar. #thisISkendrick #thisISclassic pic.twitter.com/BYJSaynQbm
— Reebok Classic (@ReebokClassics) December 10, 2014
The announcement came with a video clip–which you can watch above–in which Kendrick travels through inner cities and spits a powerful verse as a part of Reebok’s new “I Am” campaign, which Kendrick also promoted on his seldom used Twitter account yesterday. This marks another high-profile Hip-Hop artist to join Reeboks ranks, considering Swizz Beatz is the Reebok Classic’s creative director and Rick Ross was a heavy part of their campaign until his controversial “U.O.E.N.O.” line. Lamar will be actively promoting the Classic’s “Ventilator” model, and his own capsule collection is set to arrive next summer.
City. Corner. Block. Inspired. @reebokclassics http://t.co/gDjWSrNpe3
— Kendrick Lamar (@kendricklamar) December 10, 2014
