Fendi and iconic women celebrated the opening of New York Flagship Store and 3Baguette charity initiative during New York Fashion Week.
Those in attendance included Fendi Creative Directors Karl Lagerfeld and Silvia Venturini Fendi as well as Pietro Beccari (Chairman and CEO, Fendi) andAntonio Belloni (Group Managing Director, Fendi). They were joined by Rihanna, Sarah Jessica Parker, Jourdan Dunn, Rachel Feinstein, and Leandra Medine. DJ Lo Down Loretta Brown aka Erykah Badu performed a DJ set.
Guests included Anna Wintour, Brendan Fallis, Anya Ziourova, Atlanta de Cadenet, Chelsea Leyland, Coco Rocha, Derek Blasberg, Elisabeth von Thurn und Taxis, Elisabetta Beccari, Fe Fendi, Giovanna Battaglia, Glenda Bailey, Hailee Steinfeld, Hailey Baldwin, Hannah Bronfman, Martha Stewart, Mia Moretti, Michelle Harper, Naomi Campbell, Natalie Joos, Nina Garcia, Olivia Palermo, Petra Nemcova, Rachel Zoe, Rosario Dawson, Sofia Coppola, Zoe Kravitz and more.
Fendi celebrated the inauguration of its New York Flagship Boutique on Madison Avenue with the launch of the Fendi 3Baguette project in collaboration with five iconic New York women. This initiative involves a special group who exemplify New York’s creative and innovating spirit, invited by Fendi to personalize their own 3Baguette handbag, allowing for a completely unique and fully interpreted creation. Working closely with Silvia Venturini Fendi and Fendi’s atelier, the women have brought their creations to life, continuing Fendi’s motto that ‘Nothing is Impossible’.
Each of these five women have chosen a charitable organization to receive the proceeds from their customized bag, highlighting their uniquely personal philanthropic focus. Collaborators and their charities include musician Rihanna (The Clara Lionel Foundation), actress Sarah Jessica Parker (The Brain Trauma Foundation), artist Rachel Feinstein (Naomi Berrie Diabetes Center at Columbia Presbyterian Hospital), model Jourdan Dunn (The Sickle Cell Disease Association of America) and blogger Leandra Medine (Ovarian Cancer Research Fund). Guests sipped on Veuve Clicquot La Grande Dame Champagne throughout the evening, a perfect pairing for a night that celebrated women, as this prestige cuvée was created in honor of a pioneering woman, Madame Veuve Clicquot.
The cocktail party was followed by an intimate private dinner on the 83rd Floor of One57. Guests were treated to a special exhibit curated by Fendi before sitting down to a three course dinner.
