Bud Light Rita partnered up with Kaohs, the LA-based swimwear company to launch limited-edition bathing suits.
Check out this fun collaboration as Bud Light partners with a bathing suit company for the first time. Kaohs designs and makes all of its merchandise and bathing suits in the US, in downtown LA. This bathing suit is a revamped version of the ever-popular “Gypsy,” which Kim Kardashian wore on the cover of her selfie book “Selfish.” This yellow bathing suit, inspired by the new lemonade flavored Bud Light Rita, will be sold for $82 and is now available online.
This new flavor is just in time for the spring and summer season and vice president of Bud Light, Alexander Lambrecht said, “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”
-Nishat Baig
