Billionaire Boy’s Club and Ice Cream, the brain offspring of creative leader Pharrell and famed Japenese designer Nigo, continue to provide new interpretations of their signature inter-galactic and fun aesthetic. Utilizing sportswear as a means of showcasing both familiar and new design, the latest BBC prints and imagery are artfully plastered on a selection of tech jackets, crewneck sweaters, graphic T-shirts and sweatpants. BBC classic logos, boxed and script logos, astronaut and helmet graphics all deliver a largely science fiction feel that furthers the artistic vision present in previous work from the brand.
Ice Cream merchandise draws inspiration too from previous design choice in its presentation of zany and interesting graphics. A mix of new and original graphic prints give way to a host of primary colors. The latest Ice Cream gear is comprised of an amusing black and glow in the dark coach jacket, a couple of Ice Cream flannel shirts, a tech fleece vest and a colorful set of a matching hoodie and sweatpants combo. Shop the new European BBC and Ice Cream apparel offering now online and check out the looks in the gallery below.