September 17th – September 20th, will feature over 20 activations to engage the community through music, sports, fashion, film/TV, art, dance, and technology. SOURCE360 is also focused on educating the youth and inspiring the community in numerous pro-social activations and programs. For more information, please visit: http://thesource360.com/.
The SOURCE360 celebrations will take place throughout the Brooklyn Cultural District and festivities will include signature concerts, thought leadership panels, youth education and training sessions, nightly private shows, brunch celebrations, a beauty bar, nightlife events and more! In addition, the SOURCE360 Festival Block Party on Saturday, September 19th on Rockwell Place will host activities on street art, fashion, break dancing, poetry slams, a Kids360 talent show, DJ spinning, music performances and more.
The SOURCE360 Concert Series will take place throughout the week and will feature musical performances by Waka Flocka Flame, Scarface, Faith Evans, Chase N. Cashe, Smoke Dza, Brand Nubians, Doug E. Fresh, Dead Prez, Casey Veggies, OG Maco, and other special guests, as well as surprise pop-up concerts. SOURCE360 will also feature a very special tribute party to The Notorious B.I.G. in his hometown and neighborhood. Venues include prominent cultural institutions such as BRIC Arts & Media Center, Mark Morris Dance Center, Roulette and more! SOURCE360 celebrates the innovation and creativity inspired by Hip-Hop and represents Brooklyn’s diverse cultural tapestry.
SOURCE360 is more than a festival and hub of creative performances. Education and thought leadership is essential to the mission. One of SOURCE360’s goals is to increase awareness and interest in higher learning among middle school and high school students through the filters of music, film, fashion, sports, technology and the performing arts. The SOURCE360 Educate & Elevate program and Youth Training Day will expose them (especially at-risk youth) to information and opportunities relating to colleges, universities, career paths, corporations and community service organizations.
The SOURCE360 Speaker Series will feature panel discussions conducted by thought leaders and entrepreneurs in the art, music, film & television, media, tech, and fashion industries. Industry and community leaders such as Tuma Basa (Spotify), Lenny Santiago (Roc Nation), Steve O. (Def Jam), Rob Markman (Genius), Lisa Evers (Fox, Hot 97), Yandy Smith-Harris (VH1’s Love and Hip-Hop), Reggie Sauders (Jordan Brand), Tracey Snyder (NFL), Gareb Shamus (Comic Con), Angela Simmons, (Celebrity Entrepreneur), Tai Beauchamp (TLC’s Dare to Wear), Miko Branch (Miss Jessie’s), April Walker (Walker Wear), Dr. Charles Johnson-Bey (Engineer), Maya Azucena (Singer-Songwriter), Carmen Perez (Justice League NYC), Mysonne (Artist), Malcolm Lee (Film Director), Mayor Ras Baraka (Mayor of Newark), L. Londell McMillan (Attorney and Publisher) and more to be announced, as they are expected to participate in interactive panels and events. Attendees will have the opportunity to build their professional network, have fun, and gain new insights.
To highlight Hip-Hop’s up-and-coming talent, SOURCE360 will also be hosting The Unsigned Hype Competition. Credited for discovering artists such as Biggie Smalls, Eminem, Common, and Kendrick Lamar, The Unsigned Hype Competition allows unsigned artists to battle it out for the opportunity to join a storied lineage of rappers, artists, and creators to perform live on stage. The Unsigned Hype Vol. 1 Mixtape featuring finalists from last year’s competition at SOURCE360 will be available soon on all streaming and digital distribution platforms. Submissions are officially open for this year’s Unsigned Hype Competition: http://bit.ly/1PCrYug.
With excitement towards this year’s SOURCE360 festivities, founder of The NorthStar Group and The Source Magazine L. Londell McMillan explains, “Our goal is to network, spread the good word about the influential and positive role Hip-Hop can play and has played in society as well as to educate and inspire people of all ages and backgrounds to make positive contributions to the culture.”
Having launched for the first time in 2014, SOURCE360 gathered 38,000 attendees over 4 days, with 47 artists, 32 bloggers, 45 speakers, 15 DJs, and 21 activations. Performers from the inaugural year included Wu Tang Clan, Dom Kennedy, Lil Kim, Bone Thugs N Harmony, The Diplomats and more!
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We are accepting Press Requests for The SOURCE360 Festival. Press interested in receiving credentials should fill out this form and will receive a response closer to the event: http://bit.ly/SOURCE360Press15.
EVENT DETAILS:
The 2nd Annual SOURCE360 Festival
DATES: Thursday, September 17th – Sunday, September 20th
Thursday, Sept. 17:
– Educate & Elevate | 12pm-3pm | Roulette | FREE
– SOURCE360 Kick-Off Concert and Party | 9pm-1am | Roulette | Gen. Admission: $35 and VIP: $50
Friday, Sept. 18:
– SOURCE360 Speaker Series | 3pm-8pm | BRIC Arts | FREE
– Hip-Hop Dance Class | 6:30pm-8:30pm | Mark Morris Dance Center | $20
– Unsigned Hype Competition and Concert | 9pm-1am | Roulette | $20
Saturday, Sept. 19:
– SOURCE360 Block Party | 12pm-7pm | Rockwell Pl. B/T Dekalb & Fulton | FREE
– Beat Making 101 | 3pm-5pm | BRIC Arts | FREE
– SOURCE360 Concert | 8pm-12am | BRIC Arts | GA – $35, VIP – $50
– SOURCE360 Tribute Party Honoring The Notorious B.I.G. (Time and Venue TBA)
Sunday, Sept. 20:
– SOURCE360 Brunch and NFL Game Watch | 12pm-7pm | Woodland
LOCATION: Various venues in Downtown Brooklyn including Roulette, BRIC Arts & Media Center, Mark Morris Dance Center, Woodland, and Milk River.
TICKETS: On sale now – http://bit.ly/SOURCE360tix
For more information and to stay updated on SOURCE360:
Website: http://thesource360.com/
Twitter: https://twitter.com/source360
Join The Conversation: #SOURCE360
Press Contact:
Dayna Ghiraldi | Big Picture Media
40 W. 29th Street, Suite 401 | New York, NY 10001
Dayna@bigpicturemediaonline.com | o: 212.675.3103
Website | Twitter | Instagram | Facebook
Shoshie Aborn | Big Picture Media
40 W. 29th Street, Suite 401 | New York, NY 10001
Shoshie@bigpicturemediaonline.com | o: 212.675.3103
Website | Twitter | Instagram | Facebook
Alyssa Dempsey | Big Picture Media
40 W. 29th Street, Suite 401 | New York, NY 10001
Alyssa@bigpicturemediaonline.com | o: 212.675.3103
