Hundreds of influencers from the worlds of fashion, music, art and design attended the 50,000 square-foot interactive funhouse celebrating style and culture at New York Fashion Week.
Hosts Drew Barrymore and Alexa Chung joined Refinery29 co-founders Philippe von Borries, Justin Stefano, Christene Barberich, andPiera Gelardi, and hundreds of influencers for the opening night of “29Rooms,” a 50,000 square-foot immersive installation presented by Refinery29 that celebrates style and culture through art exhibitions, film, virtual reality experiences, music, and more. The opening night event took place on Thursday, September 10 at 15 Huron Street in Greenpoint, Brooklyn.
Baddiewinkle, Susanne Bartsch, Eva Chen, Olivia Culpo, Alan Cumming, Isabelle Fuhrman, Diane Guerrero, Solange Knowles, Chelsea Leyland, Ashley Madekwe, Rose McGowan, Dascha Polanco, Catt Sadler, Christian Siriano, and 29Rooms collaborators Danielle Levitt, Amirah Kassem, Petra Collins, Crystal Moselle and the women of ALDA were among the the guests at the event.
29Rooms opening night featured DJ sets by Basement Jaxx, Brenmar, Venus X, and Harley Viera Newton. Guests enjoyed drinks courtesy of William Grant and Brooklyn Brewery, and had a bite at Shake Shack’s first-ever Brooklyn pop-up.
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![Alan Cumming Photo Credit Matteo Prandoni of BFA]()
- Alan Cumming
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![Alexa Chung Photo Credit Matteo Prandoni of BFA]()
- Alexa Chung
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![Art in the Dark Room created in collaboration with Hattie Stewart Photo Credit Matteo Prandoni of BFA]()
- Hattie Stewart, Art in the Dark
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![Dascha Polanco Photo Credit Ben Prosser of BFA]()
- Dascha Polanco
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![Drew Barrymore Baddiewinkle Photo Credit Matteo Prandoni of BFA]()
- Drew Barrymore, Baddiewinkle
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![Drew Barrymore Photo Credit Matteo Prandoni of BFA]()
- Drew Barrymore
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![Olivia Culpo Photo Credit Matteo Prandoni of BFA]()
- Olivia Culpo
Photo Courtesy of Getty Images and BFA (provided by Refinery29).
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Please join us and attend the Second Annual SOURCE360 Festival & Experience in Brooklyn, September17-20th. SOURCE360 celebrates the innovation and creativity inspired by the positive use of Hip-Hop and represents NYC’s and Brooklyn’s diverse cultural tapestry! Last year’s SOURCE360 featured over twenty events and took place over a four-day period. It was a big success for the borough and attracted over 30,000 attendees. We hope to make this year’s event even better! For more information, be sure to check out our official press release and details here. The Training Day, Educate & Elevate, Speakers Series and Block Party are free, open to the public and don’t require tickets.
