Hashtags are taking over the world, and here’s a solid bit of proof.


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Somebody took to the Netflix sign at the TV show and movie-streaming company’s headquarters in Los Gatos, California, and tagged it up, adding the “and Chill” suffix to the “Netflix” logo, ensuring that the legendary #NetflixAndChill phrase will live an eternal life, thanks to the photos of the new–and improved, might we add–sign, including a shot of the bold tagger in the process (!) of updating the sign.

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Chances are, the folks at Netflix have already gotten to work on making sure that clever subtitle comes off of their sign ASAP, but good luck erasing it from our memories. Welcome to social media’s epicenter, Netflix.