The creators, told designboom they were inspired by LeBron’s existing logo—a crown-resembling monogram made from an “L” and “J”—to make a font that feels regal in nature. They paralleled the logo’s low x-height, width and boldness in the new typeface.
The font will likely be used for Nike merchandise, promotions, and branding of ONLY LeBron products. How dope is that for LBJ. Feel free to leave your thoughts below.