As announced by the legendary Barbie company itself, the Ava DuVernay Barbie doll sold out Monday [December 7] after being available for one day, even after making more quantities available in response to high demand.
The collaboration with Mattel Toys and the Selma director is part of a “Sheroes” series, created by the toymaker to highlight the accomplishments of women while also raising money for a charitable cause.
The woman the doll’s inspired by gets to choose which charity is supported by proceeds from the auction. DuVernay decided to go with the Color of Change and Witness Organization.
As the first African-American woman to direct a movie nominated for Best Picture at the Oscars, DuVernay is definitely more than deserving to be honored, and for charity, it makes it a win-win.
The doll was gone like wildfire for this auction, with fans taking to Twitter to ask Mattel to bring back the special edition doll following its success. The company did agree to make more available for sale for the public, but it’s still unclear where and when the doll will be available again to purchase.
DuVernay joins the series that has already celebrated several women with great success, including Trisha Yearwood, Instagram’s head of fashion Eva Chen and Sydney fashion designer “Mayhem” Keiser.