Let’s Hope this idea doesn’t backfire.


Rob Cristofaro adds a little something on the end with a crewneck that resembles the Nike swoosh but instead reads ‘Punk’. Notable branding is nothing new these days but many designers try their hardest to stay away from them because most end up with a lawsuit. ALIFE co-founder, Rob Cristofaro, wanted to redo the infamous Nike Swoosh creation into and make a saying. Part of his namesake label’s “Art Editions of New York” series, the main graphic sports the word “PUNK” using the same lettering seen on vintage Nike sweatshirts. The crewneck will only be available to a few lucky people so head over to purchase as you could be one of them. 35 pairs are on the shelves set at a price of $100 USD here.