From its modest beginnings as an app used to send nudes to becoming a source of real-time news from around the world, Snapchat has certainly moved up in the world.
The latest evidence of this? President Obama’s residence and workplace, the White House, is now live and direct on the app.
To keep up with the every growing number of Americans who use social media as their main source for obtaining news, the Obama administration announced yesterday [Monday, January 11 2016] that in addition to Facebook and Twitter they’ll now be joining the more than 100 million daily users on Snapchat.
Hoping to reach the younger generation in a familiar way, and to aid in the feeling of being more connected with the inner workings of our government, the Snapchat account will offer a unique look at life in the White House.
They kicked things off with their second official snap being an ode to DJ Khaled and his “major keys to success,” already a good sign the account is being run by someone with a great sense of humor.
If you’re looking for a different way to watch the White House’s State of the Union address tonight at 9pm ET, the White House Snapchat will take you behind-the-scenes during preparations.
You can find the White House on Snapchat at whitehouse or by scanning the snapcode below.