Samsung Pay is giving Apple Pay a run for its money.

The cell phone company has been running powerful ads lately, criticizing Apple Pay’s limited availability and suggesting Samsung Pay’s the wave of the future. The latest ad for the service features comedian Hannibal Buress (Comedy Central’s Broad City) demonstrating how it works in the real world.

In the ad, New York City’s Katz’s Deli, which is generally “cash only,” is too busy to bother with mobile payments. The commercial shows the employees being blown away by Buress’ ability to use his Galaxy Note 5 to make a purchase. Although it debuted on YouTube, it should be on television soon.

According to, Samsung Pay is compatible almost anywhere a credit card can be swiped or tapped. Transactions are a lot less complicated, too. Rather than having to lug a wallet around, all that’s needed is a Samsung device. Much like Apple Pay, Samsung Pay is only accessible on Samsung phones (Apple Pay works with Apple devices like the iPhone 6 and iPhone 6s).

It’s also deemed “safe.” Samsung claims every purchase is protected by several layers of security. It keeps payment information separate and doesn’t store or share it.

It seems like the fight is on between Apple and Samsung. Only time will tell which carrier will emerge as champion.