Music and Fashion icon Pharrell Williams has bought back control of his streetwear lines Billionaire Boys Club and Ice Cream, which he founded with Japanese designer Nigo in 2005 from former partners Iconix Brands Group.
With aim for further expansion and growth, Pharrell reclaimed Iconix Brands Group Inc.’s 50 percent stake in BBC Ice Cream LLC, the parent company of Billionaire Boys Club and Ice Cream streetwear brands. According to an Iconix spokesperson, the sale “was a strategic decision to rationalize smaller non-core assets in the Iconix portfolio, allowing us to focus our time and resources on the larger cash flow generating brands. BBC and Ice Cream represented less than one percent of our total business.”
With Pharrell back in charge, we’re eager to see what happens next with these iconic brands.