Nicky Jam is one of the biggest, and hottest, Latin artists in the world. The Reggaeton artist released his first album at the age of 14 and has released six studio albums since then. The Latin Grammy Award winner releases videos at a feverish pace and generates millions of views online.
His latest video, “Hasta Al Amanecer” features Jam in a laundromat, trying to woo an uninterested girl. After persistently pursuing her, there is a sick breakdown in the beat, where in the video time slows on the unsuspecting girl, peaking her interest, as Nicky Jam throws change in the air.
The Puerto Rican artist landed his fifth top 10 Latin hit with the release since “El Perdon” featuring Enrique Iglesias in 2015. After signing to Sony Latin last year, Nicky Jam has been the hottest artist on the Reggaeton scene, and continues to rise to new heights with every release already hitting over 5.1 million hits on Billboard’s Latin Airplay.