This week it was announced trendsetting cosmetic company MAC had enlisted some of the biggest artists to watch out for in 2016 for their “Future Forward Campaign,” set to launch March 17.
For the big rollout of the edgy new capsule collection, the cosmetic company has tapped artists such as Dej Loaf, Tinashe, Lion Babe’s Jillian Hervey and Halsey.
The line will launch its first portion of the campaign come March and will feature Tinashe’s “Times Nine Palette,” Billboard reports. The product will feature a palette of nine eye shadows carefully selected by Tinashe, who has given the varying shades names such as “All Hands On Deck” and other names from her debut album, even designing the packaging for the cool new must have.
The second leg of the campaign, which kicks off in April, will show fans a softer side of Detroit native Dej Loaf, who definitely had a break out year in Hip Hop for 2015 and has even bigger things in store for 2016. Loaf’s rosey-nude lipglass is set to drop April 14, for fans wanting to obtain her same pink pout.
The third installment will embody pop star Halsey’s edgy look and feature gunmetal matte lipstick. To round the collection off, Hervey will be the face of the sweet metallic gold Liquidlast Liner.
All of the items in the 2016 spring capsule collection will range from $15 to $32 and allow fans to connect with the unique personalities of each of the beauties selected to be part of the campaign that will run from March 17 to April 28.
MAC’s Senior Vice President and Group Creative Director James Gager says of the upcoming campaign, “We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our M·A·C fans, to new people.
Dej Loaf especially seems to be pretty stoked about the opportunity.
— Lil Loaf (@DeJLoaf) February 5, 2016