Drake’s highly anticipated album Views From The 6 has been a topic of conversation since 2014. With rumors of the impending release running rampant throughout the web, the Canadian star recently announced that the project won’t be released until April 2016, much to chagrin of Drizzy fans.

This weekend, the NBA All-Star festivities will be held in Drake’s home city of Toronto and with that, he decided to up the ante in terms of promo by putting “Views” billboards all throughout the city. The first peak that fans got to see of the ads came from Toronto’s Billy Bishop Airport, which tweeted two separate photos.

For what its worth, Drake took to his Instagram and posted a flick of a billboard in the heart of the city that simply read “Views.”

All Star Weekend 2016

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