The FENTY PUMA BY RIHANNA Collection debuted its first season at NYFW with a full collection of footwear, apparel and accessories for both women and men. Rihanna drew inspiration from today’s Japanese street culture and tradition for this first full season since partnering with PUMA in December 2014 as Puma Ambassador and Creative Director. PUMA Brand Ambassador and Creative Director Rihanna, Foxy Brown, Naomi Campbell, Edward Enniful, Sofia Richie, Chris Rock, Travis $cott, Jaelen Strong, SZA, Young Thug, Pete Wentz, Anna Wintour were in attendance. Those modeling the collection included: Bella Hadid, Gigi Hadid, and Stella Maxwell.

SOCIAL: @puma @badgalriri #FentyxPuma

The PUMA by RIHANNA collection, under her FENTY label, includes a mix of fashion and lifestyle apparel, footwear and accessories and will be available at retail beginning September 2016. For more information, visit puma.comor rihannanow.com.

NEW YORK, NY - FEBRUARY 12:  A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City.  (Photo by JP Yim/Getty Images for FENTY PUMA)

NEW YORK, NY – FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by JP Yim/Getty Images for FENTY PUMA)

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NEW YORK, NY - FEBRUARY 12:  A model walks the runway during the FENTY x PUMA by Rihanna show as a part of Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City.  (Photo by Antonio de Moraes Barros Filho/FilmMagic)

NEW YORK, NY – FEBRUARY 12: A model walks the runway during the FENTY x PUMA by Rihanna show as a part of Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)

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NEW YORK, NY - FEBRUARY 12:  A model walks the runway during the FENTY x PUMA by Rihanna show as a part of Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City.  (Photo by Antonio de Moraes Barros Filho/FilmMagic)

NEW YORK, NY – FEBRUARY 12: A model walks the runway during the FENTY x PUMA by Rihanna show as a part of Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Antonio de Moraes Barros Filho/FilmMagic)

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