Like every financially savvy artist in 2016, Fetty Wap‘s musical success is proving lucrative as he explores a whole new world of exciting, varied business ventures.

The latest role for the 26-year-old? Teaming up with burgeoning footwear brand SUMIKKO as their latest Ambassador. According to a press release from the company:

In this role, Fetty Wap will not only infuse the brand into his presently successful and fast paced lifestyle, but also showcase how transformative menswear style and trends truly are. Under this agreement, Fetty Wap will promote the SUMIKKO Footwear product on a global level with various forms of marketing, advertising, PR, communications and promotions.

Currently recording his anticipated sophomore album and about to embark on his national tour, Fetty joined the SUMIKKO crew (and Terrell Owens, a future SUMIKKO associate) in Las Vegas this week during the AGENDA trade show.

Terrell Owens

“I’m excited about being the Brand Ambassador for SUMIKKO,” Fetty says. “Growing up in Paterson, NJ, I’ve seen some cold weather, but I stay warm and fly when I’m wearing my SUMIKKO’s.”

“Fetty Wap is considered one of the most popular and engaging Hip Hop performers right now and we are thrilled to have him as part of our family,” says Cory Strong, SUMIKKO Footwear’s Co‐Founder & VP of Sales.