It goes without saying that Stephen Curry is the most popular player in the NBA right now and as with any star athlete, the success in game translates to dollar signs off of it. In Curry’s case, his Under Armour sneakers have been putting up major numbers in the boardroom.

According to financial firm Morgan Stanley, Curry is outselling every other active player, including LeBron James. The only sneaker that has outsold Curry’s is the tried and true Jordan kicks. In the 4th quarter of 2015, Under Armour raked $1.17 billion, which is truly astonishing.

The firm also projects that Steph Curry’s sneakers are projected to sell $160 million in 2016, while LeBron’s kicks are projected at $150 million. One of the reasons why his sneakers might be flying off the shelves is not simply due to his play on the court but also the price points. The Under Armour Curry 2 sells for $130, in comparison to the Nike LeBron 13 which is priced at $200.