Last week, Apple released a hilarious new commercial starring Taylor Swift which found the pop star running on a treadmill rapping along to Future & Drake’s “Jumpman,” only to take a big spill. The clip immediately went viral. The result was certainly beneficial for Apple but the What A Time To Be Alive duo might have gained the most. Adweek reported that the popular single saw a 431 percent sales increase on iTunes after the clip was released on Instagram.

Apple Music’s head of content Larry Jackson:

At this point, the clip has garnered 37 million times, along with over 66K retweets and 119K likes on Twitter.

Based on true events. #TAYLORvsTREADMILL @applemusic @champagnepapi @future

A video posted by Taylor Swift (@taylorswift) on