Chance The Rapper is up to something genius. The Acid Rap emcee and his team have a very clever trick up their sleeves, getting fans to promote his album before they even hear it.
On April 30, Chance tweeted a picture presumably set to be the album’s cover art. The photo, accompanied by a link, shows a smiling Chance in a ‘3’ cap.
#chance3 Chance 3 https://t.co/8rOIFuczrj pic.twitter.com/9s4xOp2Ug3
— Lil Chano From 79th (@chancetherapper) April 30, 2016
The catch? The link leads to a store where you can purchase 10 large posters of what many presume to be his album’s cover art. Once fans got wind of the poster’s existence, social media began to buzz.
SO AWESOME SEEING #CHANCE3 POSTERS UP ON MY BDAY! Lucky number 3!!! @chancetherapper ?????????? pic.twitter.com/9Ian7tY4ic — yvette (@ComeTogether) May 3, 2016
#Chance3 on Wabash and Adams ? pic.twitter.com/mwBTvdgwiS
— senpai. (@_dannyphoto_) May 3, 2016
#Chance3 taking over the Chi @chancetherapper pic.twitter.com/3Kd56S3bCO — Jonathan Klinger (@Klingerlord) May 3, 2016
Chance 3 outcheaaaa #chancetherapper#getready#theydontknow#chanceandMiami@chancetherapperpic.twitter.com/xuMUpaHvmW
— gracious (@TuesdayAllDaaay) May 1, 2016
While only Beyoncé can pull off a Beyoncé, Chance is succeeding in his abilities to get the attention of his fans without peeping a word. The rapper, who just released his own line of Chicago White Sox caps, has done a great job of keeping fans satisfied without a major solo album.
Chance The Rapper is set perform on The Tonight Show With Jimmy Fallon on May 5. There has been no official release date for the new album however from the marketing strategies laid out by his team, we may be close. For info on how you can snag a ‘Chance 3’ poster, click here.
