Snow Tha Product has electrified her devoted fan base for the last few years. Rocking packed out venues, appearing on sizzling ciphers and killing collabs, Snow is ready for her next step in the game.
Atlantic Records has just released her latest EP, Half Way There Part 1. The project reaches outside of the sound of Snow’s niche demographic, bringing out new qualities in the rapper that leave an anticipation for what’s to come next. While it’s only six tracks and two interludes, the project is surprisingly balanced. The artist keeps her fiery essence throughout, killing syllabic rhyme patterns while experimenting with new styles of music.
Songs like the intro, “No Cut” and “Get Down” offer long time fans the feisty Latina Snow has come to be known as. But songs like her latest single “Nights” explore a more refined Top 40 sound. Sung entirely in Spanish, “Nuestra Cancion” has the most crossover appeal of any song on the project. The reggaeton flavored song has a dancehall type energy, with driving percussion speed that should deliver well to the dance floors of the Latin music world.
Much like her shows and many of her songs, she finishes the project strong with the song “Not Tonight.” A club banger, with a crazy electronic lead, the song shows Snow can also have appeal in the EDM and Trap scenes.
Overall the project highlights the many different styles of Snow’s abilities on bigger records. Snow give the audience a peek at her mass appeal by stepping out of her comfort zone and proving she has more than just hard, fast rhyme styles.