With the popularity of sneaker culture booming exponentially, there’s a growing demand for shoe stores carrying the latest and most exclusive kicks and streetwear. If you happen to be in the South Bay area and are looking to get fly, Laced. is the spot for you. Equipped with in-house stylists and an on demand barber, Laced. is perfect for that moment in between baggage claim and the club, when you need a clean fit and a crisp line up and only have time for one stop.

Owned and operated by former Sacramento King, Eugene “Pooh” Jeter and his business partner JB, Laced. opened its doors in 2016 and has so far seen success catering a wide clientele ranging from neighbor kids looking for the latest drop to retired NBA stars shopping for their summer wardrobe.

Laced.’s unique selection of footwear and apparel is not like what one would expect from this style of flagship store. Pooh and JB’s selection is one that caters to the a more mature demographic of streetwear consumer, straying away from the conventional graphic tees and brightly colored retro Nikes, bringing a more clean and casual feel to the table. Carrying brands such as BBC, PUMA, Creative Recreation, UNNOWN, Embellish ,DITA, Supreme, A Bathing Ape, Diadora, HBA, Fila, TCG, Haus of JR, Brooks, Article, PEOPLES, and FairPlay, Laced. supplies its costumers with clothes they can wear virtually anywhere; whether the go out and about downtown or to the club.

Aside from its fresh take on style, the atmosphere of the store itself is one that keeps people coming back. Rarely does one find a store that caters to such high profile individuals such as Russell Westbrook, Nick Young and Boris Kodjoe treat everyone who walks through the door like a star. JB and Pooh make it a point to make sure that everyone is taken care of completely, whether they need a personal stylist or something to drink.

Located at 4139 Redondo Beach Blvd in Lawndale, California, the store is open Monday through Saturday 10Am-8PM and 11AM-6PM on Sunday.