Nostalgia will be in full effect on August 9, when Pepsi’s “Summer of ’92” event goes down at Terminal 5 in New York City. Headlined by Biz Markie, Salt-N-Pepa, Lisa Loeb and En Vogue, the event will celebrate the re-launch of the short-lived Crystal Pepsi brand, which will return to shelves in the U.S. for the first time in 23 years on Aug. 8.
Crystal Pepsi hit the market back in ’92 and lasted only a year, but returned late last year for a sweepstakes campaign due to popular demand from fans on social media. Now the drink is back for good.
“We’re not just trying to bring the product back, we’re trying to bring the 90s experience back,” says Linda Lagos, marketing director at Pepsi. “It felt like the stars were aligned with Pepsi with this one. We happen to have a very authentic connection to the 90s with this quirky, iconic brand.”
In addition to the performances, the event will also feature a “’90s cut & style salon,” an arcade with video games, a “recess” area with tetherball and four-square and a “smells like ’90s scent station.”
Tickets will be available later today (July 27).
