The U.K continues to reign over pop and R&B music, giving us artists that continue to beautifully fuse the two genres. Of those artists is Lavaud, a London native who was dubbed by MOBO’s Unsigned Committee as “one to watch.”
The Hackney-born artist is making waves in the States, premiering her music at festivals across the nation, leading up to the release of her debut album. We caught up with the rising star to talk new music and her plans for the rest of 2016.
Tell us a little about how you got started in the industry?
From a young age I was inspired by my father. He’s a musician, so I was naturally inspired by him. Growing up I always used to hear him playing the guitar around the house and eventually, when I was around six years old, I started performing with him at church. From there it was just a natural progression that grew into a career.
What’s something you do to stand out from the crowd?
I don’t go out of my way to stand out, I genuinely do what makes me happy and I don’t live for others’ opinions. I think we’re all born to stand out by just being ourselves.
How would you describe your sound musically?
Contemporary R&B with a message, a little edge and a whole lot of truth.
Tell us a bit about what influences your personal style?
I see it, I like it, I get it! There isn’t one specific culture or style that inspires me the most, it’s a variation of things that I pull together to make my own.
What’s your best music moment so far?
Personally, it was shooting the video for my new single “Deep.” It felt like all my dreams were coming true in one day. Equally, walking the red carpet at the 2016 Billboard Awards. The whole show was amazing and I got to watch and meet some of my biggest musical inspirations.
What are your goals as we round out 2016?
Growing as an artist, building my relationship with my fans and releasing music that inspires change. You never know who is listening, I want to be an influence for good, for love, and for happiness.
What can we expect next from you?
I hope to release my second single and EP. A lot of performances, a lot of appearances and some random twerking for the ‘Gram.