Puma continues to rise in the hands of creative director, Rihanna who was named director in 2014, in which the brand has received double media coverage and sales have increased tremendously.
Having Rihanna as the creative director is already poppin but to add to that she has bought in her creative designs with her puma footwear collection. She revealed her Fenty x Puma collection last season in NYC for the very first time. The collection is now available for purchase and everyone including RiRi are beyond happy and ready to debut the 90’s inspired collection. The collection includes over-sized crew neck tees, kimono track jackets, laced sweatpants, terry cotton chokers and much more that feature vibrant Japanese detailing.
Prices for the collection range from $30 to $350 and you can purchase from Puma.com, Bergdorf Goodman, and Foot Locker fitness boutique SIX:02, which hosted pop-up shops in NYC (125 W. 33rd St.) and Los Angeles (8380 Melrose Ave.). The collection will hit Puma stores and select retailers, including Bloomingdale’s, worldwide on Wednesday.
We will keep you updated on new releases from Fenty x Puma for the Fall/Winter 2016.