Indie Hip Hop stalwart Sage Francis formed his Strange Famous Records imprint in 1996 and since then has built it into a reputable powerhouse of intriguing musical endeavors, which included projects from artists like B. Dolan, Doomtree’s Cecil Otter, and Buck 65. On Friday [September 16], he announced his latest mission, SFdigi, an digital imprint under the Strange Famous umbrella. Dubbed the “anti-360 deal,” Francis explained what exactly SFdigi is all about in a statement.

“Fans and #StrangeFamous family, get ready for an increase in output and more fresh music from us than ever before,” the statement reads. “We are proud to announce a new label imprint under the storied Strange Famous Records banner: Strange Famous Digital (SFdigi for short).”

Is it a streaming service?
No.

Is it a digital-download-only label?
No.

SFdigi is, in essence, an analogue digital label. If that sounds confusing, try being indie-hop label in 2016 while releasing albums the old fashioned way without going into debt. The main thing we want our supporters to know is that they’ll be able to access, stream, and purchase the music released on SFdigi as they normally would. Digitally at least. The physical product can be attained directly from us or through the artist. We’re expanding in roster while simultaneously eliminating as many middlemen as possible, which feels like a natural and overdue evolution for a staunch independent label that’s been releasing music for the past 20 years.

The ‘Digital’ in SFdigi is there because SFR administers the digital distribution of the artist’s music. The artist themselves retains the rights to all physical merchandise, so if they want to manufacture CDs, Cassettes, Vinyl, T-Shirts, 8-Tracks – really, anything – they are in total control of that with no label interference or kickback whatsoever. Of course we’re happy to help coordinate the production of physical merchandise if the artist wants us to host it on our website.

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With that in mind, here’s the analogue angle of the world’s newest quasi-digital label:

We will press a limited edition 7-Inch Lathe Cut Record for the first single of every SFdigi release, which will include a download code of the full album. This ensures that every digital release will have an analogue component available even if the artist forgoes doing physical product of their own. We know that many of our fans still want physical product, and we suspect once you see the special 7-Inch collection with cover art by our designated art designer, Pat Jensen, your collection interests will be piqued.

SFdigi’s first official release comes from Denver’s Wheelchair Sport Camp. Titled No Big Deal, the debut album drops September 30.

Roster:

Aupheus (London, UK)
Dope KNife (Savannah, GA)
Duncan Jewett (Santa Fe, NM)
Jivin’ Scientists (Tucson, AZ)
Kurtis SP (Brisbane, AU)
Prolyphic (Providence, RI)
Seez Mics (Washington D.C.)
Wheelchair Sports Camp (Denver, CO)
Xaul Zan (Scribble Jam, 00)
Yugen Blakrok (Johannesburg, SA)