To add to the anticipation of the 2016-17 season, NBA Digital, which is jointly managed by the NBA and Turner Sports, has decided to give the nod to actor and rapper Daveed Diggs for the new image spot that will run on NBA TV and across NBA’s social channels. Diggs originated the role of Thomas Jefferson in the 2015 musical Hamilton for which he won a Grammy Award and Tony Award in 2016. He currently appears on Season 3 of Black-ish and serves as the vocalist and writer for the experimental hip-hop and rap group clipping.
Created by Turner Sports, the custom 30-second spot features Diggs atop a New York City high-rise painting a cinematic picture of this year’s teams, players and round-the-clock coverage that takes place on NBA TV. The spot will premiere tonight during the network’s first Fan Night doubleheader of the 2016-17 season which features the defending NBA Champion Cleveland Cavaliers and LeBron James hosting the Houston Rockets and James Harden at 6 p.m. ET, followed by the 2015 NBA Champion Golden State Warriors with Stephen Curry visiting the Portland Trail Blazers and Damian Lillard at 10 p.m. Check out the visual clip below.
