Joey Bada$$, teamed up with Mountain Dew to create an ode to basketball called Victory. With Victory, he’s talking about his love for the game, a sport that he’s always been passionate about, playing as a young kid in Brooklyn and still balling as a form of exercise and enjoyment today. The track is the first project out of The Courtside Project, a collaboration by DEW that brings together NBA players and trendsetters with style, art and music, debuting at All-Star 2017.
For the release of Victory, Joey Bada$$ was in New Orleans at Courtside HQ – DEW’s consumer experience at NBA All-Star Weekend – to help launch The Courtside Project and to film a music video for the exclusive track while performing it live for the first time. The music video will be released later this NBA season.
“I’m excited to be a part of The Courtside Project. It’s the fusion of several different worlds –from basketball to music, style and art – that are not all separate streams anymore, they are interconnected. I always want to encourage the youth to be themselves and pursue their dreams, whether those are hoop dreams, GRAMMY dreams, or PhD dreams.”
You can listen to the track here.