On Thursday March 16th, the New Jersey-based streetwear brand INEFFABLE put on a show with one of the best trap rap lineups at this year’s SXSW. When it comes to unofficial shows, you never know if the lineup advertised will actually show up and if the venue is legitimate or just someone’s AirBNB. Somehow, the 18 year old owner of the brand, Zack Fryer, pulled off the show that featured opening acts The6thGrade and Insomniac Lambs along with headliners Key!, k$upreme, Jay Critch and Drugrixh Peso without a hitch.
The brand itself has been gaining a lot of traction as of recent, with their designs being seen consistently on Offset and Famous Dex. We’re definitely looking forward to seeing what’s to come from INEFFABLE!