Words by Jason Cordner
After dropping his latest album Mr. Davis last week, Gucci Mane has been officially introduced as the face of Reebok’s latest ad campaign, showing off a stylish set of their Workout Plus EG sneakers.
Gucci joins the ranks of Reebok Classic’s music-minded collaborators such as Future, Machine Gun Kelly, Rae Sremmurd, Teyana Taylor and Jasmine Sanders.
“We are excited to welcome Gucci Mane to the Reebok family,” Todd Krinsky, General Manager, Reebok Classic said in a press statement on Monday (Oct. 16). “Gucci Mane has a deep heritage in music and lifestyle and natural ties to the Workout. We look forward to working together on the upcoming campaign.”
Gucci spoke on the new partnership as well, saying”
It’s really exciting to be part of the Reebok fam and get the opportunity to star in my own campaign. I’ve been a big fan of Reebok since day one, and the Workout is one of my favorite styles because of its look and long heritage, especially in Atlanta and the South. It’s a style that’s stood the test of time and I’m excited to put my own take on it through this campaign.
The Workout Plus EG will be sold for $85 at Jimmy Jazz and Reebok.com
