Drake’s label imprint and lifestyle brand, October’s Very Own, has collaborated with sportswear brand Roots on a special capsule collection for men and women. Athletic wear inspired cobranding appears on a selection of outwear, perfect for the colder months. A varsity jacket, hoodies, zip up sweatshirts, T-shirts and sweatpants all feature signature OVO iconography. The 6 god’s latest apparel output features the recognizable owl graphic emblazoned. Music super producer and Drake’s right hand man Noah ’40’ Shebib stars in the apparel collection’s campaign.
On November 3, the OVO x Roots Fall/Winter 2017 range will drop exclusively at October’s Very Own in-store locations and webstore.
