Words by Ime Ekpo

But, we are still calling him Puff Daddy though.

One of the most globally known facts about the savvy multi-talented hip-hopper, Sean Combs, is his frequent moniker changes. On his 48th birthday, Diddy announced on his Instagram page, that he decided to change his name once again to Love, Brother Love. According to the mogul, he has evolved into a new state of being and feels that it is time to close the ‘Diddy’ chapter. “I’m just not who I am before. I’m something different,” says Diddy as he stands amidst palm trees and green grass, in birthday bliss.

Brother Love will respond to anyone who calls him by any of his former monikers Puffy, Diddy, Puff Daddy, P Diddy, none of them. Combs figured this name change would be a great risk and ooze corniness, but his profound state of being is more important than the thoughts of the masses.

Could this just be Diddy feeling a grand birthday spirit? Or, is he as serious as he claims to be about the change? Time will certainly tell. Peep Diddy’s name change announcement, below.